There are many types of coaches around the world. You probably have met a swimming coach, a golf coach, a carrer coach, a life coach or even a relationship coach.

Have you ever manage people before? If yes, you will know the meaning of coaching and its importance. Effective coaching will lead to productivity of the entire team in the business environment. Effective coaching increases sales!

There are lots of tips on coaching available online; however, to keep this article easy to read, these tips are just nice for you to kick-start coaching, if you wish to.

Ask yourself, “What is coaching?” or “Why coaching?”

Most of us would think that this is question is too simple. We can anytime Google for the answer, but there are too many answers and we ended up ‘confuse’ and not ‘focused’. We may make incorrect assumptions about coaching. Before you start to coach or engage a coach; you must identify ‘why’ you need a coach or ‘why’ are you coaching.

E.g. Do you want to improve productivity? Do you want to enhance staff’s performances? Do you want to increase sales? Do you want to turn loyal customers to “engaged” customers?

A coach should be able to differentiate between coaching, counselling, training, and mentoring.

Who is the RIGHT coach?

Everyone thinks that they can be a coach. Somehow, TRUE; all of us can be a coach. However, there is this ‘one-thing’ that we must know before we start any coaching session. A coach must not judge people based on past and current performance; a coach must be able to encourage and guide the client to perform better regardless of what they have done before. Look forward, move forward.

Process of Coaching

Many years back, many people thought that ‘advise’ equals ‘coaching’ (*laughs*). Not so right J In fact, coaching requires constant follow ups. It sounds like babysitting; first you feed the baby, then you nurture the baby and you will see the baby grows healthily.

The process of coaching is very important. That includes:-

1 – The way you speak;

2 – The information you provide;

3 – The client’s acceptance level;

4 – Q&A sessions in between;

5 – Weekly or monthly follow ups, etc.

For beginners, you may search for coaching model that is research-based and proven. Slowly, you can simplify and create your own model. Remember that coaching is not an event, it’s a process.

Who is the Boss? Who needs a coach?

Who is the boss? The one who pays you for coaching. If he is a businessman, get his support so that you are able to coach his team of people! If he is just a working individual, engage him fully to enhance his working performance.

Coaching in business is about ROI. Coaching an individual is about solving issues and make that person grow.

In the business world, investment in a coaching culture will achieve greater results. Most people never discover the importance of coaching until they become stagnant at certain level. When your business is not growing, you need a coach. When your business is growing and your staff is not growing with you, you need a coach. When your business is growing and you want to play bigger, you need a coach. Pretty simple to identify the needs.

Understand individual differences, listen and stay focused

Coaching is between the coach and the client. It could be one-on-one coaching or group coaching. Either one, the coach must be able to value individual differences. We are brought up with different cultures, we carry different backgrounds.

During coaching, understand that different people requires different motivators and communication styles.

Remember to LISTEN and stay FOCUSED; speak slower when required, allow time for people to think and allow suggestions from others. When it’s your turn to voice out your ideas; go slowly… get mutual agreement from your client and guide them to solutions.


Coaching doesn’t mean that you have to make set an appointment, sit down for 2 hours and talk there and then. Coaching can be spontaneous, help when needed! Clients may need you ‘urgently’, and you must be ready to help them. They are your priority!

However, if you have set coaching appointment with your client; stick to the schedule and must end the coaching when ‘enough is enough’. Too much information will drain your client and it will not be effective.

Keep the session focused on arriving at a solution, do not talk non-stop and confuse the client.

Ask for feedback

A good coach always ask for feedback. Feedback could be painful or it could be constructive, it doesn’t matter. Coach is to develop confidence and assist others to solve problems. Some problems solving techniques may not be very effective; therefore we must ask for feedback. We improvise and move on until we get the desired results.

Ask, “What do you think you can do about it?”; this would help to get more ideas and uncover a solution too.

Grow, grow and grow

In general, coaching is to improve performances or to achieve certain KPIs. The coach should be able to ask relevant questions, provide unlimited support and ensure that the client is growing. The more we share, the more people could learn from us. Being an effective coach is to keep learning and keep sharing. Nobody is perfect, hence, we must be able to grow together.

The world is changing so fast, what we previously learned becomes outdated in just days. Coaching is a process of learning too, the more people you coach, the more you learn. Keep growing!